KARACHI: Syed Masood Hashmi, of Orientm McCann was speaking at a seminar ‘Swiss Knife of Social Media’. The event was organized by Navitus,. Mr. Hashmi emphasized on the development of social media and eradication of boundaries in today’s world. “Technology has advanced at such a fast pace that you can virtually tour the world at the comfort of your home and transact any business and build brands.
Hashmi says. “Consumers prefer evolution over revolution”. He cited the many dot com examples of the nineties.“During the 90’s, the dot com era was in full swing. It soon becoming a buzz word and then collapsed later to became death coms. Mr.Hashmi further elaborated his point by stating that old mediums co-exist with new ones.
The first newspaper was published in 1830. After that when the radio was introduced, many people thought that its introduction would spell the end of the newspaper. **