November 28, 2022

Spotify x Pakistan: going all in 2022

“I heard there was a secret chord/That David played and it pleased the Lord/But you don’t really care for music, do you?” - ‘Hallelujah’ by Jeff BuckleyThe most popular streaming app in many countries, with billions of songs in its arsenal, Spotfiy, has officially crossed more than one year in Pakistan.When it first entered the music and pop culture market, it didn’t emerge just as an app where listeners could log in and find their favourite artists and listen to them only. By...