Samsung, Marvel partnered

KARACHI: Samsung Electronics and Marvel partnered for the premiere of action packed Avengers: Age of Ultron, said a statement on Monday.
A host of concept devices and Samsung’s off-the-shelf products were featured throughout the film.
Samsung Pakistan and Afghanistan Mobile Business Head Farid Ullah Jan said, “Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel’s outstanding entertainment universe.”
Samsung and Marvel, who had previously announced a global partnership for co-promotions, have now created a multi-media, creative campaign that spans across film, digital media, and exciting product merchandise. The event was attended by a large number of celebrities, socialites, and bloggers and media personnel.