PepsiCo localises flavour production in Pakistan

LAHORE: PepsiCo Inc has commenced local production of flavourings in Pakistan, aiming to enhance self-reliance and strengthen the country’s food industry. The project, executed in collaboration with Kerry Group Plc and its local partner Far Eastern Impex (FEI), aligns with global quality standards and is expected to stimulate economic growth through increased manufacturing capabilities and job creation.

The initiative, announced on Monday, reflects PepsiCo’s strategy to localise its supply chain and support Pakistan’s rapidly expanding food sector. By establishing a local flavour production facility, PepsiCo intends to position Pakistan as a regional hub for food supply, with potential for future export expansion.

Ahmed El Sheikh, president and general manager of MENAPAK Foods at PepsiCo, highlighted the strategic importance of localisation, saying, “This shift is not only transformative for PepsiCo Pakistan, but it also sets a powerful example for the broader MENAPAK region.” He emphasised the company’s commitment to maintaining global standards while strengthening local operations.

The new facility at FEI, built to international specifications, will contribute to advancements in flavour formulation and processing. PepsiCo’s broader localisation efforts include the development of high-yield potato variants and the establishment of a sustainable, locally integrated potato supply chain.

Mohammad Khosa, chief executive officer of PepsiCo Pakistan and Afghanistan, underscored the project’s broader economic impact, saying, “Our support for localising supply chains isn’t just about reducing imports -- it’s about investing in the future...and a way to create opportunities for the local workforce, strengthening Pakistan’s economy, and helping it thrive.”

The inauguration ceremony was attended by dignitaries, including the ambassador of Ireland to Pakistan, and other senior officials from the involved companies.