Media power

The media plays a pivotal role in elections, shaping public perception and influencing voter behaviour. Through news coverage, debates, and advertising, media platforms become conduits for political information. The framing of issues, candidate narratives, and the tone of coverage can sway opinions. Social media, in particular, amplifies this influence, fostering rapid information dissemination.

However, the media’s power raises concerns about bias, misinformation, and the potential to manipulate public sentiment. As a double-edged sword, the media’s influence on elections underscores the need for media literacy, ethical journalism, and robust mechanisms to ensure fair and informed electoral processes.

Mubeen Shah

Khairpur