Zindigi wins fintech award

KARACHI: Zindigi, powered by JS bank, has won the Pakistan Technology Excellence Award for Fintech - Banking award at the Asian Technology Excellence Awards 2022, a statement said on Thursday.

Zindigi is a digital banking service with an objective of making life “simple” for its users. Meeting needs of the country’s burgeoning youth bulge of 63 percent, it is the first digital banking player to serve the unmet needs of Gen Z and Millennials, by providing unique financial experiences.

The service is the first player in the Pakistani financial services industry to offer a completely personalized app experience, letting a user pick and choose preferred widgets for a customised app experience.

Designed to be the central hub of a user’s life, Zindigi continues to push the boundaries of digital banking solutions with a broad range of innovative offerings for young, tech-savvy customers. Only eight months after launch, it has garnered the trust of a highly active customer base.

Zindigi also provides its customers with a first-of-its-kind aesthetically pleasing translucent debit card, which can be used nationally and for international transactions. The card comes with a number of value-added features including the ability to block the card, set spending limits, change their pin, and issue virtual cards right from the Zindigi app.

Other than day-to-day services, Zindigi offers wealth management services, a truly innovative and unique offering not offered by any other financial services provider in the country. Customers can participate in money market funds, income funds, and equity trading digitally as low as Rs100 (less than $0.5) within the app.

“Zindigi aims to promote a saving culture by providing its customers with a multitude of avenues to invest and grow their wealth,” Zindigi’s chief officer Noman Azhar said. “We are truly honored and humbled at being recognized for this and winning the Pakistan Technology Excellence Award for a Fintech.”

The Asian Technology Excellence Awards aims to recognize exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.