Engro Onaaj To Revolutionize Staple Foods

Onaaj aims to reorganize home staples with premium packaging and quality checks

Karachi: Engro EXIMP AgriProducts Private Limited, a wholly owned subsidiary of Engro Corp, established its line of staples, by the name of ONAAJ, early in August this year. Their second and latest launch under the Onaaj umbrella, is Basmati Rice.

Identifying the increased demand for pre-packaged foods, it was only a short while until consumers switched to packaged staples. This is why Engro Onaaj was established to be the face of quality and premium standards.

Onaaj proactively responded to the oncoming trend in August 2015, when they launched their Khaalis Chakki Atta, closely followed by the successful launch of Onaaj Basmasti Rice.

What started as an effort to diversify its portfolio has turned into the revolutionary trend of promoting everyday household staples with premium look and quality. Engro aims to develop a brand that offers what the consumers specifically look for – quality, consistency, and convenience, all wrapped in a beautiful packaging with the long-term vision to make this category “organized”.***