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Wednesday April 24, 2024

Broadcasters face screen test in coronavirus age

By AFP
June 05, 2020

LONDON: Sport has been forced behind closed doors for the foreseeable future but experts are divided over whether broadcasters will suffer or prosper in the new landscape. Some believe television rights will either stagnate or decline in value, others think they will be driven up due to increased interest from tech companies such as Google and Amazon.

The English Premier League´s most recent overseas TV rights package for 2019-22 rose a reported 35 percent in value to £4.2 billion ($5.25 billion) despite a fall in the value of the domestic rights.