Media urged to highlight tourism, hospitality in KP

CHITRAL: The media persons were on Wednesday asked to highlight the tourism potential and the culture of hospitality prevailing in Khyber Pakhtunkhwa to attract more local and foreign tourists to the scenic spots and cities of the province.

Imparting training to the journalist community at a day-long workshop on “Tourism reporting and hospitality” at a local hotel in Chitral, the trainers said that the KP had vast tourism and cultural potential and the hospitality being extended to the visitors in this part of the country was well known all over the world.

Journalists hailing from Chitral district attended the workshop.

The journalists were asked to explore the tourist sites and highlight them in the media besides the hospitality as part of our culture to the outer world.

“Chitral has stunning attractive flora and fauna including fruit orchards, forests, wild animals including the national animal Markhor, dry fruits, traditional woollen garments and embroidery items including Chitrali caps and cloaks, Kalash culture, lush green plains with tall trees, snow-covered mountain peaks, bustling bazaar in Chitral Town, Lowari Tunnel, Lowari Top, trout fish farm, Chitral Gole National Park, historic places like Shahi Masjid, Shahi Fort, Nagar Fort, gushing Chitral River, Chitral Museum, Garum Chashma, or hot spring, and Golen Waterfall,” the trainers said.

Later, the participants debated various aspects of tourism sites in Chitral and hotel sector to facilitate the tourists.

The workshop was aimed at building the capacity and enhancing skills of the journalists so they could better report the tourism and hospitality in the district.

Later, Aga Khan Rural Support Programme Regional Manager Sardar Ayub gave away certificates to the participants.