MADRID: La Liga and China’s Super League on Friday signed an accord to “make Chinese football grow throughout the world.”
“We are going to learn from La Liga as much about developing young players as about promoting our brand,” Dong Zheng, the general secretary of the Chinese league told a press conference in Madrid.“I hope that with the help of La Liga, the Chinese Super League can become a premier league at the Asian and even the World level,” said Zheng.
The agreement is for four years and covers the sport as well as organisation and financial controls. Chinese professional football, said Javier Tebas, the Liga president, “is looking to organise as we do in the biggest leagues in the world.” “We will work together on strategies of financial oversight, one of the concerns of Chinese football with the increasing influx of a lot of private investment,” Tebas added.
In the last five years, La Liga has applied rigorous economic controls including, cleaning up club accounting and centralising the sale of TV rights. The agreement also includes collaboration in marketing and digital development, in which “we will try to share experiences and make Chinese football grow all over the world,” Tebas said, who added that the project could help fulfil the ambitions of Chinese president, Xi Jinping, who once said he wants to see China win the World Cup.
Spain's Rafael Nadal. — AFP File PARIS: Former world number one Rafael Nadal is unlikely to be seeded at next...
French President Emmanuel Macron shoots to score a goal from the penalty spot in the Varieties Club charity football...
Juventus and Milan face off in fight for second place. — AFP FileMILAN: Juventus v AC Milan is traditionally one of...
Mohsin Naqvi during a meeting in this picture on November 12, 2023. — X/@GovtofPunjabPK LAHORE: In response to the...
The Pakistan Cricket Board chairman Mohsin Naqvi on Thursday held a meeting with the New Zealand Cricket Chief...
Pakistan Women's Cricket team skipper Bismah Maroof. — AFP/FileKARACHI: The former Pakistan Women’s skipper Bismah...