Dasani to launch innovation challenge

KARACHI: Dasani, the purified bottled drinking water brand of the Coca-Cola Company will launch a nationwide plastic recycling innovation competition, - “The Dasani Discovery Challenge” at the second annual technology conference 021Disrupt, on November 10 and 11, a statement said on Thursday.

The event is being organised by the Nest I/O, the technology incubator and community hub of the Pakistan Software Houses Association (P@SHA), it added. The open competition will seek innovative, efficient, doable and cost-effective ideas to reduce and recycle plastic waste of all types, in line with the company’s global commitment to work for a World without waste, it said.

The Dasani Discovery Challenge will invite participants to submit brilliant new ideas, which are practically doable and highly effective to counter growing plastic pollution.