Coca-Cola, Edhi Foundation collaborate

KARACHI: Following last year’s exceptional response to Coca-Cola Pakistan’s fund raising campaign supporting the Edhi Foundation, the company has once again announced their partnership with Pakistan’s leading humanitarian and social welfare services organisation during this Ramazan, a statement said on Tuesday.

The ‘Eidi for Edhi’ campaign aims at inspiring the people and evokes values of generosity and kindness for an integrated fundraising drive to be implemented nationwide, it added.

Rizwan U Khan, general manager of Coca-Cola, Pakistan and Afghanistan, said: “As a caring corporate citizen, Coca-Cola realised last year that it was our moral responsibility to do whatever we can to support the Edhi Foundation at a time when it was facing a decline in its own fundraising efforts.”