Pakistan to observe Earth Hour today

KARACHI: Pakistan will observe Earth Hour on Saturday (March 28). Geo News and Jang Group are in partnership with World Wide Fund for Nature (WWF) Pakistan for Earth Hour 2015 to be celebrated during 8:30 pm –9:30 pm; all lights of Geo News floor will be turned off and news anchors will lit the candles to show our commitment towards this global initiative.
Like previous years Geo News will show live coverage of various ceremonies, lights off activities at famous landmarks including candle lighting ceremonies at National & provincial assembly’s across country to its viewers.
This year Earth Hour ambassadors are Hamza Abbasi, Saba Pervaiz, Ayesha Khan, Ayesha Omar, Deepak Parwani, and Ali Noor (Noori Band).Earth Hour is a worldwide movement for the planet organised by the World Wide Fund for Nature (WWF). The event is held worldwide annually encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 pm on the last Saturday in March, as a symbol for their commitment to the planet.
It was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide. Today, Earth Hour engages a massive mainstream community on a broad range of environmental issues. The one-hour event continues to remain the key driver of the now larger movement.
Earth Hour is the world’s largest voluntary action and celebration of our planet. It is an initiative to encourage individuals, businesses and governments around the world to take accountability for their ecological footprint and engage in dialogue and resource exchange that provides real solutions to our environmental challenges. Participation in Earth Hour by switching off lights during the hour symbolises a commitment to change beyond the hour.