Trade team to explore UAE, ME markets

KARACHI: An eight-member trade delegation of electric fan manufacturers is scheduled to visit Dubai from March 26-28 to explore markets in the UAE and Middle East, a statement said on Saturday.

The trade visit has been organised by the Trade Development Authority of Pakistan (TDAP) to boost the country’s exports, it added.

The delegation will hold meetings with major buyers. Pakistan’s Commercial Section in Dubai had already finalised the schedule of meetings of the delegation with the leading buying houses and chambers of commerce and industries in the UAE.

Pakistan’s bilateral trade with the UAE is around $7 billion, with exports of $800 million and imports of over $6 billion, which is largely in favour of the UAE.

The main purpose of sending the delegation is to enhance the share of Pakistan’s export products to the UAE and making inroads to rest of the Middle East.

Pakistan’s export of electric fans to the UAE is $4 million and the visit will help double the exports from the sector to the UAE and the GCC countries, the statement said.

Under market diversification strategy, the TDAP is working on sending product-specific trade delegations to Ghana, Nigeria and other African countries. It is focusing on traditional markets such as Germany and The Netherland for non-traditional products so that exports from Pakistan can be enhanced, it added.