Maurice Lacroix launches ‘AIKON’ with Automatic, Chrono-graph style watch

SWITZERLAND: Maurice Lacroix’s promised new piece is finally here. Two years after the launch of the quartz version, this historical model has been given a new, sharper look with an auto-matic movement, giving rise to the AIKON Automatic and AIKON Automatic Chrono-graph.

Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.

For the first time, Maurice Lacroix is presenting a complete range of AIKON watches with automatic movements: a three-hand model with a date function, and a chrono-graph with day and date. Although based on the design of the AIKON quartz, Maurice Lacroix has created a whole new watch.

Impactful design: The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON’s main dis-tinctive features: the integrated water-resistant case, the flat sapphire crystal encir-cled by the famous six-arm bezel, the M logo in relief on the leather straps, and excep-tionally high-quality production. In 2016, Maurice Lacroix revamped these iconic fea-tures with the AIKON quartz. Two years on, the transformation continues with even more details, greater finesse and increased value.

With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.

The AIKON Automatic models are eye-catching, from the bracelet to the case. The energetic, taut curves clearly communicate the modern, masculine dimension im-parted to these models by Maurice Lacroix’s design. Crafted entirely from steel, they feature satin finishes, while the edges and six signature arms on the bezel are polished. On the chronograph version, this dynamic continues in the design of the crown and pushers, which are sharp and hexagonal yet smooth to the touch.***