‘NoDarrNoDar’ campaign by Gul Ahmed for women

KARACHI: As cultural insight mavens, we see something fundamental taking place. Some people are calling it the Fourth Wave of Feminism. Women are empowered by social media and other communications technologies.

They are speaking up across all sectors, countries, and societies. Gul Ahmed stitched the foundations of this movement last year with its #MainPerfectHoon campaign.

This year, our campaign #NoDarrNoDar amplifies this cultural movement that is bringing the diversity and complexity of women’s lives to the fore. The campaign pays homage to all women, who break the doors of politics, culture, stereotypes, taboos and tackle the thorny issues of educational and job equality, freedom from violence, bias, and so much more, everyday.**