Ayaz says burden is off his chest

ISLAMABAD: National Assembly Speaker Sardar Ayaz Sadiq on Thursday said that he is feeling relaxed after giving statement about his fear regarding possibility of assemblies not completing their tenure as they are making efforts to ward off the threat and hopefully everything will be fine in Pakistan on political front. Regarding his earlier statement he said, “The burden has got off my chest; we are all making efforts to ward off the danger [to political setup] and inshallah, it will be averted,” he said this while responding to media persons’ questions here after the inauguration ceremony of the newly established office and showroom in Islamabad by BSH Hausgeräte GmbH—-a 100pc subsidiary of Robert Bosch GmbH Germany. When Ayaz Sadiq was asked how he smelled the danger, he replied, “I smelt the danger through the air of Islamabad.” On this occasion, he emphasised the need of increasing bilateral trade relations between Germany and Pakistan. Pakistani industries can greatly benefit from German technological advancements and a growing middle class population offers great potential to any foreign investor in Pakistan. Tomas Alonso, BSH Home Appliances FZE CEO said that German companies consider Pakistan a preferred destination for trade and business and Pakistani market offers immense potential of bilateral trade between two countries. BSH Home Appliances FZE has established its showrooms and offices with local business partner Mega Home Appliances in Pakistan.

The company aims to expand its sales and distribution footprint in Pakistan and working to expand its retailer/distributor network across country. It has already established such showroom and office in Lahore and is planning to establish such facilities in Karachi too.

“The country is now region’s one of the emerging economies, with annual population growth of more than 2 percent. Pakistan has one of the highest growth rates in Asia. It results in an increasing number of households which have a need for home appliances,” Alonso said. “We are targeting to become the No 1 home appliances supplier in Pakistan by doubling the T/O [turn over] year-on-year.”

In a country like Pakistan that has been facing power shortage issue, it is imperative that hundreds of millions of daily usage household appliances such as refrigerators, oven, dishwashers and washing machines etc consume less energy to save the power and Bosch small and large home appliances are super efficient in terms of less energy consumption undoubtedly the best choice for Pakistani households.

In a low inflation high growth economy like Pakistan, there is a growing affluent consumer base, which is forecasted to increase by around 6pc annually. Both factors are having an overall positive effect on local purchasing power.

Pakistan is the sixth most populous country in the world, making it a very attractive market indeed for the BSH Home Appliances. “On account of the growing population and a young population with the low median age of 22, we see good business opportunities in Pakistan for Bosch in the medium and long term,” Alonso said.

Managing Director Mega Home Appliances Syed Adnan Shah at this occasion said that we brought this world’s top brand in Pakistan as we deserve to have best quality of products here. He said that Pakistani consumers understand the value of German Technology and he is confident that Bosch Home Appliances and Mega Home will together make Bosch, Pakistan’s most preferred home appliances brand.

“Pakistan has a growing percentage of an affluent, dynamic and future-oriented consumer base which is improving its lifestyle trends and Bosch is keen to offer its world class Home Appliances to consumers in Pakistan,” shah said.

BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, and the 2nd largest worldwide. BSH’s product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes BSH the only full-range provider of home appliances globally.

What distinguishes Bosch home appliances from other brands is quality, durability, performance, German heritage since 1886 and continuous innovation in technology and research. It is not coincidental that the brands advertising The launch of home appliances products in Pakistan is part of Bosch’s consistent and long-term growth strategy in South Asia. “Our customers in Pakistan will definitely benefit from our company’s innovations. Ultimately, we also contribute to improving quality of life for local people with our products and services.”