Islamabad
The four-day advertising expo organised by the Jang Media Group at a local hotel ended on a high note on Thursday with participants learning about how to reach new customers using by the group’s popular print and online digital advertising mediums.
Like the first three days, the Jang MediaWorks Expo attracted large crowds of businessmen and representatives of commercial enterprise on the last day of the event with experts guiding them on the latest marketing techniques to increase customer base and sales as well as highly discounted advertising packages through the country’s most widely read and influential newspapers, including ‘Jang’, ‘The News’, ‘Awam’ and ‘Awaz’, and websites.
The organisers declared the event very successful. According to Jang Media Group managing director Sarmad Ali, after Karachi, the Jang MediaWorks Expo did better than expected in Islamabad, too.
He said the expo targeted mostly the businessmen, who advertised their services and products either rarely or not at all and helped them understand the extraordinary power of print and online advertising through the country’s most widely read and influential newspapers and digital platforms from the Jang Media Group.
Sarmad Ali said the participants learned about the proven marketing strategies used by the successful advertisers to reach consumers they wanted and stay ahead of their competitors.
“Our team of experts advised them on the right advertising package for the expansion of their businesses and showed them how for as little as Rs 13,650 per week they can reach millions of new customers all day, every day… 24/7.”
Sarmad Ali said the free exposition introduced participants to experienced marketing executives for a one-on-one consultation to discuss business and marketing goals and ways to achieve them through better advertising.
He said a large number of businesswomen mostly involved in catering, home decor, information technology and unconventional ventures participated in the event and availed themselves of the discounted publicity packages offered.
Sarmad Ali said the event would take place every year across the country, including small cities, to help small and medium enterprises grow and thus, strengthening national economy. Director (marketing) at the Jang Media Group, Karachi, Uzma Zia Rizvi said the event was held to find new advertisers for the group while retaining the current advertiser base and it successfully achieved its targets.
“We targeted the people, who do business on a small scale and whose customer base has long been almost static. We offered them a large, popular media platform to advertise their products and services to increase customer base and sales,” she said.
The participants appreciated the holding of the expo and said participation in it would help expand their businesses. Azmatullah Qureshi of the Shifa International Hospital Islamabad said he found the event to be very useful for the existing and upcoming businesses and his organisation would look forward to benefiting from it.
He said such events should happen regularly to help boost economic activity in the country. Samra Azam, chief executive officer at the Vigo Business Consulting Private Limited, appreciated the holding of the event.
She said she had signed a one-year advertising contract with the Jang Media Group. “Marketing is one of the biggest challenges I face as a woman entrepreneur and therefore, engaging the Jang Group for advertising and that too at discounted rates will help me reach the target audience in a big way,” she said.
