Jang MediaWorks Expo attracts large crowds

Islamabad

The advertising exposition organised by the Jang Media Group continued for the second day on Tuesday at a local hotel.

In different sessions, the Jang MediaWorks Expo provided businessmen and representatives of commercial enterprises, who turned up in large numbers, with the latest marketing data and information to stay abreast of the market dynamics.

Experts educated them on how to increase customer base and boost sales by massive advertising through the Jang Media Group’s widely read and influential daily publications and digital platforms.

The participants appreciated the holding of the expo and said participation in it would help expand their businesses.They said the expo offered them very customised advertising packages and thus helping them spread their message to the target audience at different stations at the same time.The participants said such events should happen regularly.

The organisers insisted the event had done better than expected.They said the expo targeted those businessmen who advertised their services and products either rarely or not at all to educate them about the extraordinary power of print and online advertising through the country’s most widely read and influential newspapers, including ‘Jang’, ‘The News’, ‘Awam’ and ‘Awaz.’

Sarmad Ali of the Jang Media Group said the participants learned about the proven marketing strategies used by the country’s most successful advertisers to reach consumers they want and stay ahead of their competition.

He also said the event introduced participants to experienced marketing executives for a one-on-one consultation to discuss business and marketing goals and ways to achieve them through advertising.

Sarmad Ali said the expo attracted around 2,500 businessmen and the representatives of different businesses with most of them willing to advertise with the group.He said the event would take place every year across the country to help small and medium enterprises grow and thus, strengthening national economy.