Biggest online shopping festival of Pakistan begins today

KARACHI: Pakistan’s biggest online shopping festival GOSF.Live, a joint venture of Jang Media Group and Google, begins today (Wednesday) September 28. It brings the most lucrative deals for everyone over the next three days.

More than 50 partners, including leading e-commerce, local and online vendors, brands, retail outlets, FMCG, CPG and BFSI, are offering their best deals to customers all across Pakistan and globally for the Pakistani Diaspora for 72 hours. The website ’www.gosf.live’ is now active and whoever wants to avail deals can visit and subscribe to it.

The GOSF.Live initiative is aimed at encouraging shoppers to adopt online shopping, and is focused on reaching out to online and offline buyers. The participating companies are offering exclusive deals for the online buyers.

The festival is offering participants an opportunity to shop for jewelry, shoes, apparel, travel, books, kids wear, gadgets, watches, computer accessories, health & fitness equipment, home decor products, great deals in a host of categories by 50+ e-commerce and industry players.

The interesting aspect of this globally acclaimed initiative is that everything is shared so that buyers can choose from them before they are available.Users will be able to preview deals 10 days in advance and register with online push notifications for hourly deals so they do not forget them on the day they are offered. The website will also remind all registered users about upcoming flash deals — an industry first. Furthermore, there will be daily deals and specials across retailers and vendors, with upto 70% off.

The online shopping industry is estimated to be growing in excess of 100% year on year, and GOSF.live is looking to drive that to even greater heights by reaching out and promoting the concept of online shopping to first time buyers.