Tourism moot planned next month

Islamabad: Supported by the national organisations of tourism, Pakistan Tourism Development Corporation and provincial tourism authorities, the Pakistan Travel Mart will take place late next month.

Thereafter, a roadshow will be held in Islamabad from Feb 4 to Feb 5, underscoring the essence of collaboration as the key to its success and continues to be a pivotal driver for the development of Pakistan’s tourism landscape.

A special networking session was organised ahead of the tourism moot, bringing together key stakeholders from the travel and tourism sector. The event served as a prelude to PTM 2025, fostering dialogue and strengthening partnerships among national and international participants.

For the first time, PTM introduced a dedicated Tech Hall, bridging technology and travel to create seamless consumer experiences. Supported by industry partners such as Pakistan Software Export Board and Pakistan Software Houses Association, the Tech District will spotlight technology companies, innovative platforms, and start-ups in the travel and tourism sector. This initiative not only highlights ground-breaking solutions but also fosters visibility and collaboration for future growth.

The organisers said PTM 2025 also marked a strategic leap into medical tourism. According to them, partnering with leading hospitals, PTM aims to position Pakistan as a hub for medical tourism by connecting health tourism products with travel companies to sell these offerings. This new concept in Pakistan is set to open doors for industry growth and international collaborations.

This year’s PTM will host the Learning Enclave, an interactive hub featuring insights from local and international travel, tourism, and hospitality leaders. Through engaging talks, panel discussions, case studies, and immersive demonstrations, the Learning Enclave will transform traditional learning spaces into dynamic, interactive mini-environments designed to maximize engagement and knowledge-sharing.

The organisers said PTM 2025 would also launch the Sustainable Destinations Forum, emphasising sustainability, cultural preservation, and natural conservation. Through a series of panel discussions and knowledge-sharing sessions, this forum will showcase global best practices in sustainable tourism, providing Pakistan an invaluable opportunity to learn and implement these practices.