Key stakeholders overlooked in Dialogue on Sports Economy

ISLAMABAD: The Pakistan Sports Board (PSB) hosted a crucial ‘Dialogue on the Sports Economy’ on Friday here at a prominent hotel, aiming to devise a roadmap for financial support within Pakistan’s sports sector.

However, exclusion of the major sports federations and key stakeholders raised eyebrows amongst attendees and observers alike.

The gathering, attended mostly by select business figures, tackled the pressing need for attracting private investment into sports beyond merely soliciting donations to fund athletes or individual sports. With thin governmental resources, discussions centered on innovative financial strategies to support the athletes and the broader sports ecosystem.

A local businessman, who was invited primarily for his financial expertise, emphasised that sustainable investment requires attractive returns for private sector contributors.

“No business or multinational will come forward to fund athletes without a tangible return on investment. It’s up to the government to make a compelling case for investing in sports,” he stated.

The dialogue spanned a wide range of topics, including sports tourism, branding, broadcasting rights, jobs creation, infrastructure development, sponsorships, digital media, health and fitness, manufacturing and export of sports goods.

The event commenced with PSB Director General Muhammad Yasir Pirzada’s opening address, calling for cohesive public-private collaboration to drive growth in Pakistan’s sports economy.

Secretary IPC Nadeem Irshad Kayani highlighted the dialogue’s potential in shaping a prosperous future for the nation’s sports sector.

The general frustration over the lack of a consistent vision for sports leadership exists. Following the legacy of notable figures like Air Marshal Nur Khan, Brigadier Rodham, Zakir Hussain Syed, and Brigadier Arif Siddique -- who were deeply rooted in the sport.

Pakistan’s sports hierarchy has increasingly been governed by bureaucrats with limited sports experience. Short-term appointments have led to policy discontinuity, leaving sports promotion in a cycle of inexperience and inefficacy.

There is a dire need for dedicated sports administrators with the knowledge and vision to athletes’ needs at all levels, from grassroots to international arenas. Without a systemic overhaul, Pakistan’s sports development risks stagnation, lacking the stability and insight required for meaningful progress.