Shopping frenzy peaks during December sale offers

Islamabad: As the birth anniversary of the founder of Pakistan, Quaid-i-Azam Muhammad Ali Jinnah is around the corner, famous brands outlets and online shopping platforms have announced sale offers on dresses and other seasonal accessories to attract the buyers especially women who remain in search of discounted items for their family due to the prevailing price hike situation.

The shopping frenzy reaches its peak in the month of December with sales in connection with the Quaid-i-Azam Day, Christmas and New Year celebrations.

December is the month when majority of the brands and fashion outlets offer sales up to flat 50 on various items to attract the buyers who usually purchase the stock for this season as well as next assuming further rise in the prices. Following the past trends, the famous brands of dresses, shoes and other accessories have started offering Quaid Day sales while many online retailers have also displayed discount offers to sell maximum winter stock. A number of women buyers have started visiting the popular malls and brands outlets to look into the discount offers for purchasing winter stuff for them and their families.

"Purchasing winter stock at the advent of the season is difficult for the salaried class due to high rates. I always buy dresses, shoes and other needed items at the end of December when the New Year sale starts", Shaista Hameed, a mother of three children said. Talking to this agency, she said the prevailing price hike situations has limited the purchasing capacity of the general public who now think twice before buying a dozen of eggs and tomatoes what to talk about dresses.