Kanye West officially ends Yeezy contract with Gap after public feud
Kanye West claims that Gap has failed to deliver on promises that they agreed at the time of signing contract
Kanye West has finally terminated his Yeezy contract with Gap after two years over claims that the retail giant failed to deliver on promises.
The rapper previously issued a warning to the clothing company that he'd walk out of the deal amid his feud with Adidas, which has had a partnership with Ye’s fashion brand for 10 years.
The Praise God hit-maker’s legal team sent a letter to Gap notifying them about the partnership termination alleging that they did not do as per their contract according to The Wall Street Journal.
Gap “was required to sell 40% of the Yeezy Gap assortment in brick-and-mortar retail stores during the third and fourth quarters of 2021” and declined to do so, the memo read.
It went on to add that the retailer promised “to open as many as five retail stores dedicated to showcasing Yeezy Gap products by July 31, 2023,” but no such measures were taken.
In an email obtained by Page Six, Mark Breitbard, the President & CEO of Gap Brands confirmed the partnership has been terminated but denied the rapper's allegations.
-
Timothée Chalamet turns head on the 'show with good lighting'
-
Cardi B shares emotional message amid Stefon Diggs split rumors
-
Kate Hudson explains why acting isn't discussed at home
-
Why Kanye West feels 'weird' about Kim Kardashian dating pal Lewis Hamilton?
-
James Van Der Beek's quiet sacrifice before death comes to light
-
Margaret Qualley shares heartfelt confession about husband Jack Antonoff: 'My person'
-
Over $1.5 million raised to support Van Der Beek's family
-
Video of Brad Pitt, Tom Cruise 'fighting' over Epstein shocks Hollywood fans