Victoria Beckham feels like ‘a failure’ as her brand lands in financial trouble
Victoria Beckham denies to cheapen prices of fashion brand amid huge financial loses
Victoria Beckham has refused to make changes in her fashion brand to overcome the loses it suffered post pandemic.
The famed fashion designer’s husband David Beckham has been urging her to take steps to cover the losses after it emerged that Victoria's high-end clothing company has debts of £ 53.9 million.
The former legendary footballer has told his wife that her 14-year business is taking its last breaths and is "draining" their finances after it failed to attract customers during Black Friday sale.
“David doesn’t want to be the bad guy, but the business has been propped up with money from Brand Beckham for years, and it can be a big drain on finances,” the insider told Heat Magazine.
“He wants to see it moving in the right direction – if it’s not making money, then changes need to happen,” the source added. “But it’s such a thorny subject for them, because Victoria is so passionate about her business.”
“There’s an amazing team there who have lots of solutions for making money, but Victoria is reluctant to change too much as she has a vision for her brand and refuses to ‘cheapen’ it.”
The insider went on to add that David understands that Victoria would be “humiliated” if her business closes down, adding that she is already “mortified over the loses” and “feels like a failure.”
But “David wants to protect the family’s future," the source said, adding, "He is adamant that things cannot continue like this, and that if they don’t see a turnaround in the next year then he will reassess what they can do and look at other avenues to start making money."
However, Victoria is “100 per cent devoted to the business, and is still determined to try to turn things around,” said the source revealing that she is firm that her prices “stay high and the clothes fashion-forward.”
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