Book launched on ‘Development Communication’

Islamabad: A book titled ‘Development Communication’ highlights the importance of communication in development sectors launched here on Monday by Rifah International University.
The author of the book Dr Abdul Jabbar Khan is a faculty member of Rifah Institute of Media Sciences.
Associated Press of Pakistan (APP) Managing Director Masood Malik was the chief guest of the occasion.
Speaking on the occasion Masood Malik termed the book as a masterpiece for media students adding that it would bring revolution in the field of media studies. He said by getting guidance from the book the media students could play significant role in the field of communication. He said unfortunately the journalism and whole society in the country had been politicized, therefore, the social and developmental sector had been given less importance.
He stressed the need for diverting the attention of media towards the development sector for the socio-economic prosperity of the country. This book is a complete guidance especially for the media persons, as they can learn how to cover the development sector of the society, Masood Malik said.
Dr Abdul Jabbar said that the book incorporated the role of communication aims and characteristics, impact of communication on governance and development of a society. He said if they want to bring the development in our society then they should have to change their behaviour.