Cathay Pacific rebrands airlines

KARACHI: The Cathay Pacific Group on Thursday announced a new era of growth and opportunity for its two airlines. 

Cathay Pacific’s wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon, a statement said. The two will remain as separate airlines, operating under their own licences, added the statement.

“We are building on what is a true Hong Kong success story that has made our city a leading international aviation hub and gateway to and from Mainland China markets,” Cathay Pacific’s Chief Executive Ivan Chu said. “This rebranding will sharpen our competitive edge by offering an attractive Cathay-led brand package that carries the assurance of a consistently high-quality customer experience.”

Since Dragonair became a wholly owned subsidiary of Cathay Pacific in 2006, it has added 23 new destinations and the number of passengers travelling across both carriers grew five times to more than seven million in 2015. 

It said the combined annual passenger number of the two airlines grew from 22 million to more than 34 million last year.