Nestlé, KP Tourism Dept and World Bank launch TREK campaign

ISLAMABAD: Nestlé Pakistan, in collaboration with Khyber Pakhtunkhwa government’s tourism department launched the TREK communication campaign in Nathiagali to promote responsible tourism for in the region.

Earlier in December 2020, Prime Minister Imran Khan had unveiled the logo for TREK, which is part of Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project and has been listed amongst the federal government’s key achievements of 2020.

Addressing the participants, Samer Chedid, CEO Nestlé Pakistan said, “At Nestlé, our vision is that none of our packaging, including plastics, ends up in landfill or rivers. To achieve this, we have set ourselves the commitment of ensuring 100% of our packaging is reusable or recyclable by 2025.”

“We are excited for this partnership on responsible tourism: we will be shaping a waste-free future by driving new behavior that contribute towards a cleaner environment.”

Tauseef Khalid, Project Director, KITE said, “TREK is an initiative under the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project being implemented in partnership with the World Bank Group and Nestlé Pakistan.”—Advertorial