SYDNEY: Facebook said on Tuesday it will lift a contentious ban on Australian news and pay local media companies for content, after a last-gasp deal on pending landmark legislation.
Australia,s Treasurer Josh Frydenberg announced a face-saving compromise that will see Google and Facebook plunge tens of millions of dollars into the struggling local news sector. In return the US digital firms will, for now, avoid being subjected to mandatory payments that could cost them vastly more and create what they see as an alarming global precedent.
Just hours after the compromise was unveiled, Facebook announced its first proposed deal with an Australian media company, Seven West, and was said to be pursuing commercial deals with other local news organisations.
The company is expected to use the content to launch a dedicated news product in Australia later this year. “As a result of these changes, we can now work to further our investment in public interest journalism, and restore news on Facebook for Australians in the coming days,” said Will Easton, managing director of Facebook Australia.
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