Easypaisa, Daraz.pk to jointly conduct biggest online sale

KARACHI: Easypaisa has partnered with Daraz.pk for the biggest online sale of the year.
Daraz.pk is introducing the biggest online sale of the year in Pakistan with discounts up to 70 percent and an additional discount of up to 25 percent when payments done through Easypay on all categories and products, officials said on Wednesday.
Easypaisa, a joint venture of Telenor Pakistan and Tameer Microfinance Bank, has partnered with Daraz.pk, the leading e-commerce player in Pakistan as their preferred payment partner for their Black Friday campaign on November 27 online, at www.daraz.pk/black-friday.
The Black Friday sales concept is incredibly popular around the world with massive discounts and incredible deals across all retail verticals making it the busiest shopping event of the year.
In partnership with Easypay, Daraz.pk is introducing the biggest sale event in Pakistan with discounts up to 70percent on all categories, they said.
This is the first time Pakistani shoppers will enjoy a sale on such a massive scale – it will be a 24-hour marathon of incredible deals and unbelievable discounts on different categories and products.
While Daraz.pk plans on revealing all the deals on the big day itself, to create buzz and have customers at the edge of their seats starting midnight, Daraz.pk has leaked a few deals, giving customers a sneak peek into the ultimate shopping bonanza.
From category discounts as high as 63 percent on smartphones, 50 percent on computer accessories and 76 percent on fashion and accessories, customers should be all excited for a shopping frenzy.
To simplify the customer experience, Daraz.pk has partnered with Easypay to offer customers the most convenient and secure online payment options.
Using Easypay as the payment option, any customer can generate an order and pay at their nearest Easypaisa shop, or directly from their Easypaisa Mobile Account, or via any VISA / MasterCard.
With the Easypay payment options, besides getting a discount of up to 70 percent, customers will enjoy additional discounts of up to 25 percent on their favourite brands and products.
Those purchasing InnJoo, Infinix or Telenor mobile phones on Black Friday will also enjoy a flat discount of up to 25percent on any model purchased when paying through Easypay.
Omar Moeen Malik, head of Strategy and Payments at Easypaisa said, “We are extremely happy to partner up with the leading e-commerce player in Pakistan and to provide them with Pakistan’s first comprehensive online payment solution."
"We are confident that customers at Daraz.pk will find Easypay payments to be convenient and secure and that they will prefer to use Easypay in the future as well."
“Daraz.pk is uniquely positioned as Pakistan’s largest ecommerce retailer and it is our responsibility to offer the best possible shopping experience.
"Black Friday is a massive trend across the world and is the best shopping day around the world and our customers deserve the best," Bjarke Mikkelsen, co-chief executive officer (CEO) of Daraz Asia, said.
"Our Black Friday event is going to be clear testimony to the fact that we deliver an unparalleled experience to delight our customers and that for us, customers always come first," the co-chief executive officer of Daraz Asia added.