Hysab Kytab partners with Telenor

KARACHI: Hysab Kytab has entered into a strategic partnership with Telenor Pakistan to collaborate on gaining a deeper understanding of consumer preferences, a statement said on Tuesday.

The collaboration will help drive a deeper and more holistic understanding of consumers that will lead to the individual-level personalisation of products and services in Pakistan, it added. The partnership will involve collaboration in the domains of market research, credit risk profiling, analytics as a service, data insights and targeted advertising.

Yasir Ilyas, country head of Hysab Kytab, said: “Despite the increasing trend of electronic payment systems with higher rates of adoption by the general public in Pakistan, the most common transacting medium is still cash.”