Social media revives ancient art

LONDON: Eighteen-year-old Londoner Danique Bailey is one of a new generation of poets using social media to revive the art.

The teenager was among the 100 winners of last year’s Foyle Young Poets of the Year Award, an international competition of 6,000 11- to 17-year-olds from 83 countries. She was rewarded for a mischievous ode to the plantain fruit.

“Social media made a lot more people interested in poetry, including myself,” she told AFP, calling it a “really fun and satisfying way to express yourself in a short amount of space”.

She is not the only millennial getting into the art -- sales of poetry books jumped 66 percent between 2012 and 2017, according to Nielsen BookScan, which gathers data for the book publishing sector.

Around 1.3 million poetry books were sold last year, a 12-percent increase over the previous year, its figures show. Two thirds of the buyers were aged under 34.

Judith Palmer, director of the Poetry Society, suggested that people were turning to poetry because it grapples “with existential questions that people are trying to come to terms with... about our lives in uncertain times.

“Of course there are long poems, but mainly, poems are short and it works really, really well to read on a phone, to swap around, to read, to find on social media,” she added. Her group’s research found that Instagram was often the place that people were first introduced to poetry.

Indian-born Canadian Rupi Kaur, 26, is one of the stars of this platform, boasting 3.7 million subscribers. Her collection, “Milk and Honey”, which combines poetry, prose and illustrations, has grown in popularity in Britain, driving overall poetry sales.

The youth and diversity of the “Instapoets” has made teenagers aware that not all poems are written “by dead white men from 200 years ago,” said Palmer. Young fans often set up poem playlists that they listen to on their phones and tablets which they also use to search for and share new material, she said.

The National Poetry Library in London has already attempted to ride the wave, last year holding the first-ever exhibition devoted to poetry on Instagram. “There’s a big audience in Instagram poetry but we were overwhelmed with the submissions” from budding poets, National Poetry Librarian Chris McCabe said.