Home-made delicacies supplied in market high in demand

Rawalpindi
Razia skillfully folds the wrap after putting mashed boiled potatoes in the centre of the roll to make a perfect triangular shaped ‘samosa’. This is one of the many hundreds of ‘samosas’ she makes every day and supplies to the market.
“This is the business that I have mastered over the years with much practice and demand of my customers. All the earning I get from the supply is reinvested in the material I need to make them. My ‘samosas’, vegetable and chicken spring rolls, beef and chicken ‘shami kababs’, ‘koftas’, beef and chicken ‘seekh kababs’ are high in demand in affluent neighbourhoods as well in the my neighbourhood, because of its reasonable charges,” Razia said.
Shahnaz Bibi, mother of Razia, while talking to this scribe said earlier she used to make the rolls and kebabs and used to sell in her own neighbourhood, but with the passage of time, it became their family business and all the female members of their family helped her in her business. They make the required delicacies all the year round but in Ramazan, the demand is very high and they have to work round the clock to meet the demand and requirement of their customers.
“We freeze the rolls, ‘samosa’, ‘kebabs’ and ‘koftas’ and then my sons deliver them directly to the customers’ houses and to the bakeries nearby,” she said.
Many women like Razia have started off with such businesses in Rawalpindi and supply their products to the market. One of the customers Rabia, who buy their edible products, said that the quality of their product is up to the mark and worth her money. “The best thing is that these products are made by the women who not only support their family with such businesses and also maintains the quality of such products. In fact, we should support such women entrepreneurs who start from the scratch and support their family. Such businesses only flourish when their quality is maintained. The market is flooded with such products are delivered to local bakeries by women. The best part is that the products available in the market by local brands have specific taste, but with such home made products we can ask them to prepare it according to our taste and spice preferences,” she said.
Tahmeena Malik, President ABP&AW - IR (Branch), while talking to ‘The News’ said that our organisation provide small loans to lower income women to initiate micro-enterprise businesses from Rs5,000 to Rs25,000.Women can invest in their businesses and contribute in the socio-economic development of the country making them socially, morally and physically strong.