BoP joins hands with Lahore Qalandars

LAHORE: Moving on to the third season of Pakistan Super League, Lahore Qalandars have emerged as a franchise who are appreciated and recognised by their services throughout the country.

Lahore Qalandars have continued building strong relationships and associations throughout these years. Another addition to the Qalandars’ Family is The Bank of Punjab (BoP) who joined them as proud sponsor for the third season of Pakistan Super League (PSL).

Through this partnership, launched on Tuesday at Royal Palm Golf and Country Club, Lahore Qalandars aim to extract a good response and both parties looked forward to a terrific third season of PSL and the revival of cricket

The Bank of Punjab (BOP) representatives said on the occasion they were excited to partner with the Lahore Qalandars for PSL 2018. This would be a fitting partnership as Lahore is the capital city of Punjab and BOP is the leading bank of Punjab. Lahore Qalandars is a strong brand which invokes favorable associations. “With the Qalandars’ large fan base across Pakistan, a marketing partnership with the Lahore Qalandars will help reinforce the positive brand image of BoP. BoP will also have the unique opportunity to showcase its brand internationally.”

The BoP representatives added: “Lahore Qalandars and BoP look forward to a terrific third season of PSL. This partnership is a testament to both institutions’ commitment to promoting and reviving cricket in Pakistan. BOP and Lahore Qalandars look forward to building a strong team which will make Lahore and Pakistan proud in years to come.”