EBM wins three golds at Effie Awards

KARACHI: English Biscuit Manufacturers (EBM) secured three Gold awards and one Bronze at the Effie Awards 2025, an accomplishment that reinforces its position as a leading force in marketing and brand innovation in Pakistan, a statement said on Wednesday. The company’s ‘Anthem for Education’ campaign earned two Golds in the Branded Content and Topical Marketing categories for its storytelling and social impact. Its Peek Freans Heart Beats campaign also won Gold in the New Products and Services category, recognised as the most innovative product launch of 2024. EBM’s Peek Freans Click campaign picked up a Bronze in the Snacks and Desserts category.

EBM was also ranked among the Top Three Marketers of the Year, underscoring its consistent delivery of purpose-driven, high-impact campaigns. “These accolades reflect our team’s passion, creativity, and dedication to elevating our brands and enriching the lives of our consumers,” said a company spokesperson.