Italian newspaper gives free rein to AI, admires its irony

ROME: Artificial intelligence can write a great book review and is good at irony, but it won’t replace quality journalism, said the editor of an Italian newspaper at the forefront of AI experimentation.

In what it said was a world first, Il Foglio put out a four-page daily insert for one month that was written entirely by AI and was sold together with the normal newspaper. The trial, which has just ended, was a big success and boosted sales, editor Claudio Cerasa said, adding that his paper will now publish a separate section once a week written by AI.

He said he would also use AI to write the occasional article in areas where Il Foglio, a small conservative newspaper with 22 staffers, didn’t have the expertise, such as a piece published on Friday on astronomy. However, he insisted AI programmes would not lead to job losses in his newsroom.

“Some publishers see AI as a way to have fewer journalists and more machines. That is very wrong and self-harming. The fundamental thing is to understand what you can do more of, not less,” Cerasa told a small group of foreign journalists.

Cerasa said AI would create jobs for people who knew how to ask the right questions and get the most out of the technology, but predicted it would also boost high-quality journalism by forcing reporters to dig deeper and be more original. “Writers will be compelled to find new elements to be more creative and relatable,” he said. Cerasa interacted daily with his AI programme and was often surprised by the results.