Mobilink Bank wins silver at Dubai Lynx

KARACHI: Mobilink Bank has won silver at the Dubai Lynx Awards 2025 for its ‘Invisible Heirs’ campaign, recognised in the Creative Strategy Corporate Purpose & Social Responsibility category, said a press release on Friday.

The campaign sheds light on the denial of inheritance rights for women in Pakistan, highlighting gender-based financial inequality.

Through an emotional video and a unique inheritance calculator integrated into its app, the campaign sparked nationwide dialogue and encouraged women to claim their rightful inheritance.

President and CEO Haaris Mahmood Chaudhary called the award “a boost to our mission of empowering women through digital innovation and advocacy”. The Dubai Lynx Awards are the region’s top creative marketing platform, honouring impactful campaigns across MENA.