Europe unfolds in Islamabad

Islamabad : Pakistan National Council of the Arts was alive and buzzing with energy on Saturday as crowds poured in for the eagerly-awaited EuroVillage festival.

An annual treat from the European Union and its member states, this year’s extravaganza marked 62 years of EU-Pakistan relations, warmly welcoming families to enjoy the festivities. Throughout the afternoon and into the evening, the visitors were swept away by a vibrant mix of knowledge, fun and flavours of Europe, all enjoyed outdoors in the pleasant temperatures of late winter. Besides local visitors, foreign nationals from embassies, global organisations and multinational companies also turned up with their families and friends to join in the fun.

The visitors, especially children, roamed through booths by European missions, picking up informative booklets, savouring European delicacies, and taking part in quizzes, puzzles and other contests for thrilling giveaways. T-shirts, caps, mugs and cotton bags with EU images and flags were also handed out to them. Team Europe informed attendees about the diverse areas of collaboration between the European Union and Pakistan. Beneficiaries of development cooperation shared with them personal stories, illustrating how EU initiatives have enriched their lives.

For businessman Yasir Mehmood, EuroVillage was a perfect family outing. "We enjoyed everything—from the fantastic European delicacies to fun-filled activities to the musical performances. The interactive booths were a great way to disseminate key information about Europe, especially its culture and food. It's a fantastic way to spend the weekend," he said.

Schoolchild Talia Noor couldn’t hide her excitement about the festival. "I had a blast playing games, collecting goodies and enjoying European culinary delights, especially sweets. I only wish this [event] happened more than once a year," the 11-year-old said.

Organisers declared the turnout outstanding, sharing their excitement over the electric atmosphere and how families came together to celebrate the close bond between the EU and Pakistan. “The enthusiasm from everyone really shows how important cultural exchange is, and we’re excited to keep this tradition alive in the future,” said a member of the organising committee.

She said the celebration of culture and partnership at EuroVillage highlighted the bond between Europe and Pakistan, reinforcing a shared resolve to mutual development and cooperation. Ambassador of the European Union to Pakistan Dr Riina Kionka, who was also in attendance, noted that the EU celebrated the diverse cultures and identities that enriched Europe, forming the foundation of their shared values and their relations with the world, including Pakistan.

"Together, we are stronger, and our partnership in development, trade and political engagement reflects this commitment,” she said. The event wrapped up with spectacular live performances by European and Pakistani vocalists, notably pop star Farhan Saeed, sending families, especially youth, home with hearts full of cheer.