PU int’l moot on cinema industry concludes

LAHORE:The first 3-day International Conference on Creative Arts concluded here on Wednesday. The international conference was organised by Punjab University Department of Graphic Design in the collaboration with GEO, British Council and other institutions on the completion of ‘100 Years of Cinema in Lahore’.

Punjab University Vice-Chancellor Prof Dr M Ali, renowned film director Syed Noor, Department of Graphic Design Chairman Prof Dr Ahmed Bilal, people associated with various fields of the film industry, faculty members and a large number of male and female students were also present on this occasion.

The students paid tribute to the actors of the Pakistani film and drama industry in the conference. Students also presented theater, dance and music performances. In his address, PU VC Dr M Ali lauded the students for their excellent performance. He said that PU will provide training to students in all fields including music, drama, and directing to revive the Pakistani film industry. He appreciated the efforts of the organizers for conducting an excellent conference. He said that such events will increase the trend of filmmaking among students. Syed Noor said that in the past, Lahore was known as the hub of cinema, for the revival of which everyone has to play their full role. Experts said that for the revival of Pakistani cinema, it is the need of the hour for people associated with the industry to adapt to modern requirements. He said that we must educate our students about cinema as cinema is a reflection of society. He said that the role of marketing and advertising is also very important in the promotion of films. He said that the promotion of good content is necessary to make people addicted to cinema.

Later, Dr Ahmed Bilal thanked the cooperation of institutions including, GEO and British Council and the vice chancellor, experts and participants for organising the successful conference.