South Korean investors invited to explore SME sector in Punjab

LAHORE: Punjab Board of Investment and Trade (PBIT) Chairman Muntaha Ashraf invited South Korean investors to explore small and medium-sized enterprise (SME) sector during a meeting with Park Kijun, Ambassador of Republic of Korea in Pakistan.

The discussions centered around exploring fresh business prospects and amplifying bilateral trade, with a keen focus on transformative sectors such as information technology, automotive, and healthcare.

Muntaha Ashraf spotlighted Pakistan's latent potential within the SME sector, extending a cordial invitation to South Korean investors to explore and harness these avenues for mutual benefit. The dialogue underscored the pivotal role of bilateral delegations in fostering partnerships, sharing invaluable experiences, and propelling economic growth on both fronts.

‘We are committed to offering South Korean investors a congenial business environment and ensuring they perceive Pakistan as a land brimming with opportunities,’ PBIT chairman affirmed. The conversations also delved into strategies to surmount existing challenges and streamline investment processes, thereby enabling South Korean enterprises to thrive seamlessly in Pakistan’s dynamic market landscape.