Milkar launches ‘Pakistan Wear Mask’ campaign

Aim of campaign is to highlight growing problem of smog in Lahore

By Our Correspondent

November 09, 2024

Milkar volunteers are distributing masks in this undated image. — MilKar.com/file — "Milkar" volunteers are distributing masks in this undated image. — MilKar.com/file

LAHORE: ‘Milkar Pakistan’ launched the ‘Pakistan Wear Mask’ campaign on Friday to counter air pollution and smog across the country.

The aim of this campaign is to highlight the growing problem of smog in Lahore and the importance of wearing masks. ‘Milkar’ volunteers have also distributed masks in Lahore and surrounding cities, which will soon be distributed to communities across the country. Syed Kashf Ahmed, the project director of ‘Milkar,’ said the campaign aims to raise awareness about public health hazards and environmental issues.