Synergy Group wins multiple accolades at Effie Awards

KARACHI: Synergy Group, the biggest integrated marketing communication conglomerate in the country, claims another victory in a string of wins at the prestigious Effie Awards Pakistan.

The group’s agencies, Synergy Advertising and Synite Digital, have bagged multiple accolades, reaffirming their commitment to excellence and creativity in the marketing, communication and advertising landscape.

Synergy Advertising, renowned for its strategic acumen and creativity, emerged as a dominant force yet again at the Effie Awards Pakistan, securing four wins.It took home one silver for the campaign Asaan Mobile Account – Apka Account, Apka Ikhtiyar for State Bank of Pakistan in category “New Product or Service” and three bronze for campaigns: Polio Outbreak for Pakistan Polio Eradication Programme in category “Non Profit”; Asaan Mobile Account for State Bank of Pakistan in category “Finance”; and Asaan Mobile Account – Apka Account, Apka Ikhtiyar for State Bank of Pakistan in category “Marketing Innovative Solutions”.

The agency’s campaigns exemplify a keen understanding of client objectives and consumer insights, driving tangible results and setting new benchmarks for marketing effectiveness.Meanwhile, Synite Digital, one of the industry leaders in digital marketing and innovation, showcased its prowess with two impressive silver wins for its campaigns: SC - Women In Tech for Standard Chartered Bank in category “Sustained Success” and Who Fried It Best for KFC in category “Restaurants”.