Fill the vacuum

Since many Pakistanis are boycotting international brands that support Israel, this is the perfect opportunity for local brands and small businesses to step into the gap. Now, more than ever, we need alternatives for products that are being boycotted, and if we can manage to increase the demand for local products then the Pakistani economy will benefit greatly from this shift.

Local brands allow us to celebrate our roots and our culture, and promote community empowerment while channelling money into our economy. This is the perfect opportunity to fuel our innovation and work towards building quality products that can compete with international brands, and allow our country to prosper while promoting patriotism and national pride.

Sara Ilyas Dadabhoy

Karachi