Emma Heming Willis strongly reacts to ‘clickbaity headlines’ about Bruce Willis diagnosis: Watch

Bruce Willis’ wife Emma Heming Willis has strongly reacted to “clickbaity headlines” about her husband’s dementia diagnosis on social media.

On Sunday, Emma took to Instagram and posted a video, expressing her annoyance with these “stupid headlines”.

“It’s Sunday morning and I’m triggered. I just got clickbaited. I’m just scrolling minding my own business and just saw a headline and got clickbaited that had to do with my own family,” she began.

Emma went on saying, “The headline basically says there is no more joy in my husband. Now, I can just tell you, that is far from the truth.”

“I need society and whosoever is writing these stupid headlines to stop scaring people,” stated the 45-year-old.

The former British model pointed out, “Stop scaring people to think that once they get a diagnosis of some kind of neurocognitive disease that, ‘That’s it. It’s over. Let’s pack it up. Nothing else to see here, we’re done.’”

“No. It is the complete opposite of that, okay?” she clarified.

Emma explained, “You start a new chapter and that chapter is filled — let me just tell you what it is. It’s filled with love, it’s filled with connection, it’s filled with joy, it’s filled with happiness.”

Earlier in 2022, Bruce left his acting career after he was diagnosed with frontotemporal dementia (FTD).

Since then, Emma had been documenting her husband’s journey on social media.

In the caption, the actor’s wife blamed lack of education regarding neurocognitive disease for these sensationalised headlines.

“We are being educated by the wrong people. People that have not taken the time to properly educate themselves on any kind of neurocognitive disease. Why can I be so bold and say that? Because I see headline after headline and blurbs of misinformation,” she continued.

Emma further wrote, “I’m not even talking about my family… I’m just talking about baseline dementia awareness and what’s being fed to the public. You wonder why anxiety and depression is up in our society.”

“I honestly think part of it has to do with this kind of clickbait, how things are framed and pushed out to us and how we have a split second to take that information in. Man, it’ll do a number on my psyche,” she noted.

Emma added, “To whom it may concern, please be mindful how you frame your story’s [sic] to the public about dementia and dig deeper.”

“There are so many wonderful organisations and specialist within this space to reach out to so you can really do your due diligence to iron your story and content out,” she concluded.