Meghan Markle’s anticipated return to Instagram has been branded a shot across the bow.
Speaking to the Daily Express, PR expert Edward Coram-James reflected on the Duchess of Sussex resuming her social media shenanigans after going AWOL since getting married to Prince Harry in 2018.
The GoUp CEO explained how it will reflect poorly on the Sussexes, who have been frequently accused of being selfish to attain financial success.
"A British royal so flagrantly commercialising their position and behaving like an American reality TV star is bound to further imbed this national upset,” he claimed.
“Reputationally, reopening Instagram is yet another bad move in a long line of bad moves.”
The Suits alum first announced her return to the photo-sharing application in an interview with The Cut last year, and the plans were actively set in motion after the account handle @meghan was created a few weeks prior.
Coram-James dished the negative outcome that could follow Markle in her effort to rebuild her brand by offering a more unfiltered view of her life.
“Unless it is purely charitable work with no personal publicity or commercial incentive, anything she posts will open her up to more accusations of hypocrisy, attention seeking and abusing long and deeply held cultural traditions, as well as her position and titles,” he shared.
It was reported last week that the former actress was offered a $1M payout for each post on her account, which Edward believed left Meghan with “no choice” if she wants to feed her family.
However, he noted, “The Sussexes need to accept that their behaviour to date has largely backfired, and caused a lot of national hurt and embarrassment in the meantime. They need to keep a lower profile and stop fighting fire with fire.”
Katy Perry explains why she wants to move to UK with her fiancé in a new interview
Prince Harry discussed his battle against the British tabloids in a new ITV documentary
The King has been urged to be more 'authoritarian' and clamp down on Andrew's activities
Chris Evans discusses about reprising his Fantastic Four role in Deadpool & Wolverine movie
The Duchess of Sussex promoted her friend's product in a sweet gesture of support
Sandra Bullock is grateful for all the love after passing of Bryan Randall, says source