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Monday May 27, 2024

Kanye West wins 'royalties' from Adidas?

Adidas swing the axe on Kanye West, but now might pay him for his products

By Web Desk
May 15, 2023
Kanye West wins royalties from Adidas?
Kanye West wins 'royalties' from Adidas?

Adidas may continue to pay royalties to its former collaborator Kanye West, as the company will sell some of the unsold Yeezys.

Earlier, the agreed agreement between the parties was 15% on each sneaker sold, as per Sportskeeda.

Contrary to rumors, the embattled CEO Bjørn Gulden was mum on the issue. But, the company's boss previously said royalties would be given to the rapper whenever the sneakers were sold.

Meanwhile, Gulden said profits from the coveted brand would be donated to the charity.

However, fans are over the moon as they claim the polarised rap star has forced the multi-billion company to its knees.

Last October, the 45-year-old's rampant antisemitism forced the company to cut ties with him.

Afterward, stark losses haunted the brand; as many as $1.3 billion of unsold Yeezys minus $534 million from operating profits this year.

Not to mention, the head honcho of the company also admitted West's brilliancy in defending ties with him despite several reports of his 'erratic attitude.'

"As difficult as he was, he is perhaps the most creative mind in our industry," the chief executive said in the company's annual shareholder meeting.

Several Grammy winner's fans were jubilant and expressed their views on social media after Adidas rolled out its plan to sell Yeezys.

"Ye with the last laugh, now ya'all wake up," one fan posted.

Another put, "Played chicken with Ye and lost."

"They folded," a third referenced to Adidas' decision.

"Nobody is buying those sneakers without Ye co-signing it," one enthusiast claimed.