SEED Ventures forms platform to meet digital market needs

LAHORE: Social Entrepreneurship and Equity Development (SEED) Ventures acquired Click 9 and merged it with Gizelle Digital to form DG-9 to create a singular platform that can effectively address the digital requirements of the local market.

A statement issued Thursday said these two digital houses were originally incubated at SEED Incubation Centre, one of SEED’s ventures and an all-purpose business incubation centre. Over the course of the incubation, both startups stayed true to their vision and were able to create reputable names in the digital market.

The performance of both incubatees during the incubation period reflected their strong business aptitude, and potential for growth, the statement said. Resultantly, SEED came forth to support them to expand and scale up their businesses.

Both Gizelle Digital and Click 9 presented their new business plans, and after the due diligence of both, SEED announced investment, and a merger of these two entities. The newly formed organisation has been named DG9 Private Limited.   SEED has committed to invest in DG9 through several rounds of funding, to help them reach the speed which would help them scale up as mutually decided.

Waqar Asghar, Director, DG-9, said, “Locally a big gap exists for optimum digital solutions for SMEs. These organisations are using products and solutions that are not tailored to their needs; in addition there is no focus on providing assistance that can help customers utilise these products and solutions to their maximum potential.”

Commenting on the merger, Faraz Khan, CEO and Cofounder, SEED Ventures, said, “This merger amplifies our original mandate with respect to digitising enterprises. The experience and expertise of Click 9 and Gizelle Digital have fused together as DG-9. We are now in a much stronger position to work with the clients, gain a clear understanding of their value chains, its gaps and subsequently design products and solutions that can effectively address those gaps. A sound comprehension of client needs will help DG-9 pre-empt client needs, and design product extensions or solutions that can meet the needs of a growing business, and help clients reach out to larger markets.”

Kanwal Masroor, Director, DG-9, said, “In today’s competitive world, collaboration is the new way to do business. Success and expansion cannot be achieved in isolation. The knowledge sharing and exposure that will be added to our learning as a result of this merger is priceless. Collectively we will get a larger platform and better access to a bigger client base and will be able to design more effective solutions with the pool of tactical, practical and experiential knowledge in our possession.”

DG-9 is a brand that realises the upcoming trends in cyberspace and capitalises on a wide range of mediums to provide maximum benefits to both consumers and brands through customer engagement and cost optimisation. Through innovative ideas, it improves exposure and operational competence. It devises a methodical and creative system by mapping a digital path, reducing campaign execution timelines, increasing cross-sell and up-selling and maximising marketing and communication mileage.

SEED Pvt Limited is a social, entrepreneurship and equity development organisation. Its core mandate is to provide solutions to social challenges, using entrepreneurship as a vehicle to create wealth and deliver positive social impact.