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Saturday May 04, 2024

Priorities matter

The media is hyping up news that in reality might be shallow and invaluable. But since such news sells and enables media houses to escalate their ratings, airing them is a must. A recent example is the news of the model Ayyan Ali visiting Karachi University. Though the news bulletin

By our correspondents
September 01, 2015
The media is hyping up news that in reality might be shallow and invaluable. But since such news sells and enables media houses to escalate their ratings, airing them is a must. A recent example is the news of the model Ayyan Ali visiting Karachi University. Though the news bulletin kick-started with the intimation of a few relevant political developments, the major chunk of the news hour was solely devoted to Ayyan Ali’s visit, the gazillion of selfies that her fans enjoyed taking with her etc.
This event occurred on August 20, a day which was of pertinence to all Pakistanis, a day which we all should have remembered for a different and sacred reason. It was this day when Rashid Minhas, a brave son of the soil, a PAF pilot officer, merely twenty years of age, sacrificed his life for his country in 1971. It was this news of exemplary valour and courage that the media should have majorly aired instead of harking after the glammed-up model. It is the responsibility of media houses to air such content that not only benefits but is also in the larger interests of the people.
Marria Qibtia Sikandar Nagra
Lahore