GCU students’ jobs campaign on social media

LAHORE 

The first outgoing batch of Government College University Lahore Fine Arts Department Tuesday put on display advertisement campaigns on social issues and eminent brands as their final projects. 

Vice-Chancellor Prof Dr Hassan Amir Shah inaugurated the exhibition at the Coopera Art Gallery, while eminent artist and Old Ravian Dr Ajaz Anwar and Fine Arts Department Incharge Erfanullah Babar were also present.

Twenty-five final year students of Bachelor in Fine Arts (Hons) displayed their projects which comprised of complete advertisement material, including billboards, posters, press and electronic media advertisements, calendars, pamphlets and social media pages for promotion of their brands and raising awareness about social issues.

Speaking on the occasion, Prof Shah said that advertisement campaign was a key behind the success of a product or social welfare campaign. He lauded that all the students had adopted a comprehensive approach for the promotion of their products and separately designed targeted campaigns for social campaign and general campaigns for electronic and print media.

He appreciated that models used in this advertisement campaign were their juniors or class-fellows but their work looked highly professionals. He said mostly advertisement shoots of these projects were done on the university campus, for which students were provided maximum facilitation by the university administration.

The vice-chancellor also appreciated the efforts of Erfanullah Babar and other faculty members for the exceptional training of their students.    

Talking to media, students said that they didn’t take any sponsorship from these brands for the work, because when they pay, they start dictating which kills the creativity of their final project. However, they said now these brands were offering to purchase their work but were not ready to pay much.

Speaking on the occasion, Erfanullah Babar said most of their fine arts students had got jobs in reputed companies even before the completion of their degrees which showed the success of their BFA (Hons) programme.

CondolenceS: Punjab University's Department of Social Work will hold a condolence reference to pay tribute to its former faculty member Professor Saeed-ur-Rehman on Wednesday (today) at 10:00am at Al-Raazi Hall. 

In another press release, Punjab University Examinations Department has notified that the last date for receipt of admission form and fee of MA/MSc Part-I supplementary examination 2015 will be January 25, 2016. The date of commencement for said exams will be announced later. Detailed schedule is also available on PU website www.pu.edu.pk. 

Meanwhile, Punjab University Examinations Department has announced the results of BS Home Economics Part-I (second year) 2nd annual 2015, BS Home Economics Part-II (fourth year) 2nd annual 2015 and MBA (3 ½ years programme) final part annual 2015.