Samsung Wins Eight Prizes at CLIO Awards

Lahore–October 02, 2015–Samsung Electronics Co., Ltd. has won eight prizes – two golds, four silvers, and two bronzes – at the Clio Awards, one of the three major international advertising events, alongside the Cannes Lions and New York Festivals.
Samsung’s Safety Truck was first implemented as a solution to prevent car accidents in Argentina. It later achieved two gold Clios in the Digitaland Out of Home categories, and three silver Clios in the Direct, Engagement/Experiential, and Innovative categories. Earlier in June, Safety Truck was also awarded one Titanium, three gold and three silver at the Cannes Lions.
Argentina is a country where the traffic-related accident rate is among the highest in the world, mainly because most highways have just twolanes. By addressing this issue,Safety Truck provided four digital signage panels on the back doors of the trailer to show what is in front of the truck, so that faster vehicles can overtakesafely.
Look At Me, a training program for children with autism, consists of a mobile application and app-related activity programs that help autistic children make eye contact and communicate better. Look At Me has won one silver and two bronze prizes in the Digital, Direct, and Engagement/Experiential categories.***